SEO covers several different jobs, and the tools follow those jobs. This page lists every category on SEO Opinion with the number of tools in each, so you can go straight to the part of the work you are planning. Each category page explains what that kind of tool does, what to check before you pay for one, and the questions people ask most, followed by the tools themselves.
If you are starting from nothing, begin with technical SEO and site audits, where Google's free tools live, then keyword research. Those two tell you what Google sees on your site and what your audience searches for. Content optimization and AI writing come next, once you know which pages to create or improve. Rank tracking and reporting help you see whether the work is paying off.
Links and outreach, local SEO and AI search visibility are more specialized. Local SEO matters most for businesses that serve customers in a particular area. Link building suits sites in competitive fields where the top results all have strong link profiles. AI search visibility is the newest group, for brands that want to know how assistants such as ChatGPT and Perplexity describe them.
All-in-one suites overlap with most of these categories, which is why many teams buy one suite and add a specialist tool where they need more depth. Every tool page links to the official site, where you can check current plans and features before signing up.
Every listing follows the same pattern: what the tool does in one line, who makes it, a link to the official site and a short set of facts such as a free plan, an API or a WordPress plugin, marked only when we could confirm them. Some well-known tools have a longer write-up. Use the search page to look for a tool by name, or the category pages to compare tools that do the same job side by side.
Every category
-
Technical SEO and site audits
9tools Crawlers, audits and search engine webmaster tools. -
WordPress SEO, schema and internal links
9tools Plugins, structured data and internal linking help. -
All-in-one SEO suites
8tools Keyword, backlink, audit and rank data under one login. -
AI writing for SEO
7tools Draft, rewrite and edit search content with AI. -
Local SEO
7tools Map listings, citations and local rank grids. -
Keyword research
6tools Find what people search for and how they phrase it. -
Rank tracking and reporting
6tools Track positions over time and report them to clients. -
Backlinks and outreach
5tools Study link profiles and run outreach campaigns. -
Content optimization and briefs
5tools Briefs and on-page scoring against what already ranks. -
AI search visibility
3tools See how AI assistants and AI answers mention a brand.
Featured AI SEO tools: every category
What a featured listing costs ยท from $99 a month
Questions about SEO Opinion
Where should a small business start?
Set up Google Search Console and Google Business Profile, both free. Then use a keyword tool to plan a few pages that answer what customers ask. A paid suite can wait until you are publishing regularly.
Why is a tool listed in only one category?
Many tools do several jobs. We put each one where it is most often used, and the tool page notes the facts we could confirm, such as an API or a WordPress plugin.
How often is the directory updated?
We add and remove tools as we check them, and every page shows the date of the last rebuild. Tell us through the contact page if a tool has closed or changed.