Search AI SEO tools

SEO and marketing suite with keyword research, backlink data, site audits, rank tracking and competitor analysis.

Free plan or free version
Developer API
Writes or rewrites content with AI

Ahrefs

SEO toolset built around a large backlink index, with keyword research, site audits and rank tracking.

Free plan or free version
Developer API
Chrome extension

Moz Pro

All-in-one SEO suites · by Moz

Moz's SEO suite for keyword research, link analysis, site crawls and rank tracking, home of the Domain Authority metric.

Developer API
Chrome extension

SE Ranking

SEO platform with rank tracking, site audits, keyword and backlink research, often used by agencies for client reports.

Developer API

Mangools

A set of simple SEO tools (KWFinder, SERPChecker, SERPWatcher, LinkMiner, SiteProfiler) sold together.

Ubersuggest

All-in-one SEO suites · by NP Digital

Keyword, site audit and backlink tool from Neil Patel's company, with a limited free version and a Chrome extension.

Free plan or free version
Chrome extension

Serpstat

SEO platform with keyword research, competitor analysis, backlinks, audits and rank tracking.

Developer API

Similarweb

Estimates traffic, channels and keywords for any website, used for competitor and market research.

Free plan or free version
Chrome extension

Google Keyword Planner

Keyword research · by Google

Google Ads tool that suggests keywords and shows search volume ranges, free with a Google Ads account.

Free plan or free version

AnswerThePublic

Keyword research · by NP Digital

Turns one keyword into the questions, comparisons and phrases people type around it, drawn from autocomplete data.

Free plan or free version

AlsoAsked

Keyword research ·

Maps the People Also Ask questions Google shows for a search, as a tree of related questions.

Free plan or free version

Keywords Everywhere

Keyword research ·

Browser extension that adds search volume and related keyword data next to Google results and other sites.

Chrome extension

KWFinder

Keyword research · by Mangools

Mangools' keyword tool, aimed at finding lower-difficulty keywords with volumes and SERP details.

Google Trends

Keyword research · by Google

Free Google tool that shows how interest in a search term changes over time and by region.

Free plan or free version

Surfer

Content editor that scores a draft against ranking pages for terms and structure, with AI writing features.

Writes or rewrites content with AI
WordPress plugin
Chrome extension

Clearscope

Content optimization tool that grades a draft for topic coverage and readability against top results.

MarketMuse

Content planning platform that models topics across a whole site to suggest what to write and update.

Free plan or free version

Frase

Builds content briefs from the top search results and helps write and optimize the article with AI.

Writes or rewrites content with AI

NeuronWriter

Content editor with term recommendations from ranking pages and AI drafting, aimed at smaller budgets.

Writes or rewrites content with AI

Jasper

AI writing platform for marketing teams, with brand voice settings, templates and a browser extension.

Writes or rewrites content with AI
Chrome extension

Copy.ai

AI writing and workflow tool used for marketing copy, product descriptions and sales emails.

Free plan or free version
Writes or rewrites content with AI

Writesonic

AI writer for blog posts and marketing copy that has added SEO and AI search features.

Developer API
Writes or rewrites content with AI

Koala

AI article writer that drafts long SEO posts from a keyword, using live search results as context.

Writes or rewrites content with AI

Rytr

Low-cost AI writing assistant with templates for short copy, blog sections and rewrites.

Free plan or free version
Writes or rewrites content with AI
Chrome extension

Writer

Enterprise AI writing platform with company style guides, terminology rules and its own language models.

Developer API
Writes or rewrites content with AI

Grammarly

Grammar, clarity and tone checker that also rewrites and drafts text with AI, in the browser and in apps.

Free plan or free version
Writes or rewrites content with AI
Chrome extension

Screaming Frog SEO Spider

Technical SEO and site audits · by Screaming Frog

Desktop crawler that audits a site's URLs for broken links, redirects, titles, canonicals and other technical issues.

Free plan or free version

Sitebulb

Website crawler that explains each audit issue with priorities and visual reports, on desktop or in the cloud.

Google Search Console

Technical SEO and site audits · by Google

Google's free tool for site owners: search clicks and queries, indexing status, sitemaps and page experience reports.

Free plan or free version
Developer API

Bing Webmaster Tools

Technical SEO and site audits · by Microsoft

Microsoft's free tool for site owners to see Bing search performance, submit sitemaps and fix crawl issues.

Free plan or free version
Developer API

PageSpeed Insights

Technical SEO and site audits · by Google

Free Google tool that reports a page's Core Web Vitals from real users plus a Lighthouse lab test.

Free plan or free version
Developer API

Lumar

Cloud crawler and technical SEO platform for large sites, formerly called Deepcrawl.

JetOctopus

Cloud crawler and log file analyzer that shows how search bots move through a large site.

Botify

Enterprise SEO platform combining crawling, log analysis and automation for large websites.

Developer API

Oncrawl

Technical SEO platform with a cloud crawler and server log analysis for medium and large sites.

AccuRanker

Dedicated rank tracker with on-demand updates, keyword tagging and share-of-voice reporting.

Developer API

AgencyAnalytics

Client reporting platform for agencies that combines rank tracking with data from many marketing channels.

SERPWatcher

Rank tracking and reporting · by Mangools

Mangools' rank tracker with daily position updates and simple email reports.

Wincher

Rank tracker with daily updates and competitor tracking, sold at prices aimed at small sites and freelancers.

Nightwatch

Rank tracking and reporting tool that tracks positions by location, device and search engine.

Advanced Web Ranking

Long-running rank tracker with local and mobile tracking, SERP feature data and white-label reports.

Developer API

Majestic

Backlink database known for its Trust Flow and Citation Flow metrics and historical link index.

Developer API
Chrome extension

BuzzStream

Outreach CRM for link building and digital PR: find contacts, send sequences and track conversations.

Pitchbox

Outreach platform for agencies running link building campaigns at volume, with prospecting and follow-ups.

Hunter

Finds and verifies professional email addresses for a domain, often used to reach site owners for links.

Free plan or free version
Developer API
Chrome extension

Respona

Link building and digital PR outreach tool that combines prospect search, contact finding and email sequences.

BrightLocal

Local SEO platform for citation building, review monitoring, local rank tracking and Google Business Profile audits.

Developer API
Local SEO features

Whitespark

Local SEO tools and services for citation finding and building, local rank tracking and review requests.

Local SEO features

Local Falcon

Map rank tracker that checks Google Maps positions across a grid of points around a business.

Local SEO features

Moz Local

Local SEO · by Moz

Distributes and syncs business listing details to directories and monitors local listing accuracy.

Local SEO features

Yext

Platform for managing business listings, reviews and location pages for brands with many locations.

Local SEO features

Google Business Profile

Local SEO · by Google

Google's free listing for a business on Search and Maps: hours, photos, posts, reviews and replies.

Free plan or free version
Local SEO features

Birdeye